UNFAIR22 – Real art in a fictional landscape

Campaign, Motion

For the Unfair art fair of 2022, a beautiful fictional swamp landscape was created in the Gashouder Amsterdam. The classic white wall as we know it changed for one weekend in this sureal envirement.

Bas Koopmans and I come up with the idea to implement the fictional feeling in the campaign by scanning the artists workspace and artworks. This way a replica was made therefore playing with whats real and whats fiction.