Jurre LatourWork, AboutPrevious, Random, NextClose

HKU Exposure

Fields
Campaign
Art Direction
Design
Motion
Print
In June, Utrecht turned into a large graduation festival celebrating over 700+ graduates! Through 13+ festival locations and a strong online presence, the campaign translated into a cohesive visual presence across the city

Built around The route of new creative talent, the campaign frames graduation not as an endpoint but as a temporary stop. Shaped by detours, doubts, and unexpected turns, Exposure 2025 celebrates uncertainty as an essential part of finding direction.
Agency
Freelance
Client HKU
In collaboration with Noa Wassink
Peter Roeleveld

AudioJoris van de Sande