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Unfair22

Fields
Campaign
Art Direction
Design
Motion

For the Unfair art fair of 2022, a fictional swamp landscape was created in the Gashouder Amsterdam. The classic white wall as we know it changed for one weekend in this surreal environment.

We come up with the idea to implement the fictional feeling in the campaign by scanning the artworks and artists workspaces. This way a replica was made therefore playing with whats real and whats fiction.
Agency
Somehow
Client
Unfair
Audio
Sjamsoedin